Lead Gen with Apify

# Lead Generation with Apify + SoloStack

## Overview

Replace your $500/mo lead gen stack with Apify and SoloStack.
Search LinkedIn for prospects, score them against your ICP,
enrich with verified emails, push to your CRM, and launch
multi-channel outreach — LinkedIn DMs + cold email — all
from your terminal with Claude Code.

## The End-to-End Pipeline

    APIFY SEARCH → ICP SCORE → ENRICH → NEON CRM → OUTREACH
         |             |           |          |          |
    LinkedIn       0-100       Email      Upsert    LinkedIn DM
    profiles       scoring     + phone    contact   + cold email
    by title       hot/warm    lookup     log event  via Resend
                   /cold                  sequence

## Step 1: Define Your Ideal Customer Profile (ICP)

Create persona configs in packages/icp/personas/:

    // personas/startup-founder/config.json
    {
      "id": "startup-founder",
      "name": "Startup Founder / CEO",
      "tier": 1,
      "search": {
        "titles": ["CEO", "Founder", "Co-Founder"],
        "keywords": ["startup", "SaaS", "B2B"],
        "industries": ["Software", "Technology", "SaaS"],
        "companySizes": ["2-10", "11-50", "51-200"],
        "locations": ["United States", "United Kingdom"]
      },
      "scoring": {
        "titleMatch": 30,
        "industryMatch": 25,
        "sizeMatch": 20,
        "locationMatch": 15,
        "engagementBonus": 10
      }
    }

## Step 2: Search LinkedIn with Apify

Apify (https://www.apify.com?fpr=solostack) scrapes LinkedIn
without burning your account. Cost: ~$0.01/profile with email
discovery ($1.40 per 100 leads).

    Claude prompt:
    "Search LinkedIn for SaaS founders in the US, limit 100,
     include email discovery. Use the startup-founder persona."

Under the hood:
- Apify actor (harvestapi/linkedin-profile-search) runs the search
- Returns: name, headline, title, company, location, email
- Each profile auto-scored against your ICP
- Results saved to data/apify-search-{timestamp}.json

## Step 3: Enrich Missing Data

For profiles without emails, run fallback enrichment via Apify:

    Claude prompt:
    "Enrich profiles missing emails from today's search."

Uses dev_fusion/LinkedIn-Profile-Scraper (~$0.01/profile):
- Email discovery + Phone numbers
- Full work history + Education
- Skills list

## Step 4: Push to Neon CRM

Hot and warm leads go into your Neon (Postgres) database:

    Claude prompt:
    "Push results to CRM. Create list 'SaaS Founders Feb 2026'
     with campaign tag 'apify-founders-feb'."

What happens:
- Lead list created in Neon
- Contacts upserted (email is unique key — no dupes)
- ICP score, persona, tier stored in enrichment_data
- import_leads event logged per contact
- Auto-enrolled in matching nurture sequence

## Step 5: Multi-Channel Outreach

### LinkedIn (via Unipile)
- Connection requests: 20-30/day
- Direct messages: 50-100/day
- Personalized by Claude using lead profile data

### Cold Email (via Resend)
- Verified emails from Apify enrichment
- Templates in packages/emails/
- Personalized subject + body per lead
- Open/click tracking via Resend webhooks

## Cost Comparison

    Apollo.io:  $99/mo  (limited credits)
    ZoomInfo:   $250/mo (annual lock-in)
    Lemlist:    $59/mo  (email sequences)
    Clearbit:   $99/mo  (enrichment)
    Total:      $507/mo

    Apify:      ~$7/mo  (500 leads, pay-per-use)
    Unipile:    $49/mo  (LinkedIn API)
    Resend:     $0/mo   (free tier: 3k emails/mo)
    Neon:       $0/mo   (free tier CRM)
    Total:      ~$56/mo
    Savings:    $451/mo = $5,412/year

## Getting Started

1. Sign up for Apify ($5 free credits): https://www.apify.com?fpr=solostack
2. Define your first ICP persona in packages/icp/personas/
3. Run: npx tsx apify-pipeline.ts search --persona startup-founder -n 25
4. Review results and adjust scoring weights
5. Push hot leads to CRM
6. Set up Unipile ($49/mo) for LinkedIn outreach
7. Configure Resend for cold email sequences