The Repo Is The Company
Your entire business in one repository. Pre-configured APIs for lead gen, cold outreach, nurture sequences, CRM, content, and ads. Drop in your existing project or start fresh.
git clone business-in-repo One Repository
All departments, all agents, all data in one place. Zero silos.
AI Agents
Pre-built agents for marketing, sales, support & growth. 24/7 operations.
Pre-configured APIs
Apollo, Instantly, Meta Ads, Google Ads, Resend & more ready to go.
$315/mo Saved
Replace HubSpot, Mailchimp, Zapier & 4 other tools. One database.
The Old Way vs. The New Way
Stop paying for 7 tools that don't talk to each other
$50/mo HubSpot CRM
+ $30/mo Mailchimp Email
+ $100/mo Mixpanel Analytics
+ $80/mo Intercom Support
+ $50/mo Zapier Automation
+ $15/mo Canva Content
+ $90/mo Segment Data Sync
• Data in 6 different systems
• None talk to each other
• Source of truth scattered
const departments = ["Marketing", "Sales", "Growth", "Support"];
Every department pre-built,
AI agents included
Drop in your product and let the agents handle marketing, sales, support, and growth. APIs pre-configured, prompts ready.
Lead Generation
- 275M+ contacts via Apollo.io API
- Email finder with Hunter.io
- Company enrichment via Clearbit
- LinkedIn data via Proxycurl
- ICP scoring built-in
Apollo 
Hunter.io Cold Outreach
- Personalized emails at scale
- LinkedIn automation via Unipile
- Email warmup with Smartlead
- Automated follow-up sequences
- Reply detection & routing
Instantly 
Lemlist Content Suite
- AI-generated blog drafts
- Social media post scheduling
- SEO optimization built-in
- Email nurture sequences
- Brand voice consistency
OpenRouter 
Resend Ad Suite
- Meta Ads API integration
- Google Ads API ready
- Campaign attribution tracking
- A/B testing framework
- ROI analytics dashboard
Meta 
Google CRM & Data
- Central customer database
- Full lead journey tracking
- Deal pipeline management
- Cross-department data sharing
- Supabase migrations included
Supabase 
Postgres Productivity
- Email inbox management
- Task automation agents
- Claude MDs for best practices
- Shared component library
- One-command deployment
Claude 
Vercel ├── apps/
│ ├── web/ # Your product
│ ├── api/ # Backend API
│ └── landing/ # Marketing site
├── departments/
│ ├── marketing/ # Content & SEO agents
│ ├── crm/ # Lead & customer data
│ ├── growth/ # Analytics & scoring
│ └── support/ # Tickets & responses
├── packages/
│ ├── ui/ # Shared components
│ ├── emails/ # Email templates
│ └── db/ # Database schema
└── CLAUDE.md # AI agent instructions
Hey, it's Marc
In 2018, I believed I was Mark Zuckerberg, built a startup for 1 year, and got 0 users...
A few years after my burnout, I restarted the journey differently: I shipped like a madman— 16 startups in 2 years. Now I'm happy and earn $45,000 a month.
I realized I was doing the same thing over and over: set up DNS records, listen to Stripe webhooks, design pricing section... So I built this for 3 reasons:
- → Save time and focus on what matters: building a business
- → Avoid headaches like emails ending in spam or handling Stripe subscriptions
- → Get profitable fast—the more you ship, the more you learn, the more you earn
Business Repo Demo
2x if too slow
It's a game changer. Comes with an easy-to-follow tutorial, and saves a ton of time.
8,053 makers built AI tools, SaaS, and more
They made their first $ online, and some even quit their 9-5!
"I shipped in 6 days as a noob coder... This is awesome"
"Really easy to use. The tutorials are really useful and explains how everything works. Hope to ship my next project really fast!"
"Marc, I got your boilerplate and having the payments setup with Stripe + user auth is a blessing. This will save me like a week of work for each new side project I spin up."
"I launched a week and a half ago and I'm at $450 MRR which is a new, awesome experience for me. I'd still be pre-launch if it wasn't for you and this boilerplate!"
"I made more in 6 days than the minimum wage here in Spain. I wanna cry. It would have taken me months to do the website without the boilerplate."
"I transitioned from using no-code tools to launching a fully-coded saas - Explorify - in two weeks, all while having a full-time job"
"I was able to launch my project in just one day! I made $170 already."
"I've shipped my first product ever, without an audience i've reached $109 MRR in 4 days."
"Hey Marc! I wanted to say how grateful I am for this boilerplate. It was INCREDIBLY helpful. Just hit 3k in Revenue today!"
"I launched with this boilerplate and have earned 1k in a weekend."
"That was the best decision I could've ever made, delivered the product within days and made 8x the boilerplate cost"
"Easily saves 15+ hrs for me setting up trivial stuff. Now, I can focus on shipping features rather than hours of setting up the same technologies from scratch. Feels like a super power!"
Your entire business infrastructure,
one purchase, infinite value
Repo Only
- Full monorepo structure
- 6 department folders
- Supabase + Postgres setup
- Basic Claude MDs
- Lead gen API stubs
- Email templates (Resend)
- Vercel deployment config
- Pre-configured AI agents
- Full API integrations
- Ebook + video guides
- Lifetime updates
Full Business
- Everything in Repo Only, plus...
- Pre-configured AI agents
- Apollo.io + Hunter.io APIs
- Instantly + Lemlist outreach
- Meta & Google Ads APIs
- Advanced Claude MDs
- Discord community access
- Lifetime updates Active development
Bundle+ Ebook
- Everything in Full Business, and...
Complete guide to AI-native business operations
- • SaaS 101 fundamentals
- • Vibe Coding with Claude
- • Business in the Repo methodology
- • Step-by-step deployment guide
1/ The Astro monorepo with all the boilerplate code you need to run an online business: a payment system, a database, login, a blog, UI components, and much more.
The repo is available in JavaScript and TypeScript.
2/ The documentation helps you set up your app from scratch, write copy that sells, and ship fast.
3/ With the Premium plan, access to our Discord with 5,000+ makers, the Leaderboards to showcase your startup, and $1,210 worth of unique discounts.
It does not only work with AI, it's built for it.
Business in the Repo comes with Claude MDs (instructions for Claude Code) that give your AI code editor real context to build full features in seconds.
You can just ask your AI to build the feature you need, and it will generate the code for you, using the naming convention, file structure, and best practices you're used to.
Each department has its own folder with:
- AI agent prompts ready to use
- API integrations pre-configured
- Templates and workflows
- Its own TODO.md for tasks
Departments included: Marketing, Sales, Growth, CRM, Ads, and Support.
The CRM is built on Supabase and tracks the full customer journey:
- Single contacts table - source of truth for all people
- Events table - every interaction tracked
- Sequences - automated nurture campaigns
- Deals - revenue pipeline tracking
Webhooks are included for Netlify Forms, Resend, Stripe, and product signups.
Yes, as long as you're comfortable with Astro.
Libraries are independent. You can use SendGrid instead of Resend, LemonSqueezy instead of Stripe, or different lead gen APIs.
It's more than just a template. You can copy/paste sections to build your site quickly, like a pricing section, an FAQ, and even an entire blog. You also get a bunch of UI components like buttons, modals, popovers, etc.
The starter also comes with handy tools you need to run an online business—payment processing, emails, SEO, CRM, and department-specific AI agents.
Many hosting platforms, like Vercel, let you host a project for free (front-end + back-end) and Supabase has a generous free tier — so you can launch your first app for $0/month.
For email sending with Resend, you'll spend about $10/mo for most use cases.
Business in the Repo is built for one purpose: to let you launch projects fast, without getting slowed down by constant dependency changes or breaking updates.
I use this stack every single day for my own projects, and it will always be my go-to boilerplate for anything I launch on the web. That's why you get lifetime updates.
Last update: This month.
After you've got access to the repo, it's yours forever, so it can't be refunded.
But rest assured, users ship startups in 7 days on average and make their first $ online in record time.
Clone. Setup. Your business is running.
Stop paying $400+/mo for scattered tools. Get the entire business infrastructure in one repo, with AI agents ready to work 24/7.
Get the Boilerplategit clone your way to a fully operational business