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REPLACE

Replace HubSpot with SoloStack

Your CRM is just a database. Stop paying $50–800+/mo for one wrapped in a UI you don't need. SoloStack gives you a Neon Postgres database + Claude Code to manage it in plain English.

HubSpot $50–800+/mo
→
SoloStack $0/mo
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THE HUBSPOT TAX

What you're actually paying for

HubSpot locks core features behind expensive tiers. Here's what each plan gives you — and what it doesn't.

hubspot.com/pricing
Free $0/mo
  • 1,000 contacts
  • Basic forms
  • Email marketing (limited)
  • No sequences
  • No lead scoring
  • No automation
  • HubSpot branding on everything
Starter $20/mo
  • 1,000 contacts
  • Remove branding
  • Email health insights
  • No sequences
  • No lead scoring
  • No custom reports
  • $50/mo per extra 1k contacts
Professional $800/mo
  • 2,000 contacts
  • Sequences
  • Lead scoring
  • Automation workflows
  • Custom reports
  • $50/mo per extra 1k contacts
  • 12-month commitment
Enterprise $3,600/mo
  • 10,000 contacts
  • Everything in Pro
  • Custom objects
  • Predictive lead scoring
  • $100/mo per extra 10k contacts
  • 12-month commitment
  • $43,200/year minimum
YOU'RE PAYING THIS
↓

SoloStack replaces all of this for $0/mo

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FEATURE MAP

HubSpot feature → SoloStack equivalent

Every HubSpot feature maps to an open, controllable component you own.

HubSpot Feature SoloStack Equivalent HubSpot Tier
Contactscontacts table (Neon Postgres)Free
Email Sequencessequence-engine (Netlify scheduled function)Pro ($800/mo)
FormsNetlify Forms + netlify-form webhookFree (limited)
Deals / Pipelinedeals table with stage trackingFree (limited)
Email TrackingResend + resend webhook (opens, clicks, bounces)Starter ($20/mo)
Lead Scoringicp_score / lead_score columnsPro ($800/mo)
Automation WorkflowsClaude Code — describe it, it runsPro ($800/mo)
Custom ReportsSQL queries via Claude CodePro ($800/mo)
Contact LimitsUnlimited (it's your database)All tiers limited
HOW IT WORKS

The architecture

No black box. You see exactly how data flows through your system.

Forms Netlify Forms
API REST / webhooks
Stripe Payments
Netlify Functions netlify-form · resend · product-signup · stripe
Serverless
Neon Postgres
contacts events deals sequences email_templates
Single source of truth
Sequence Engine Netlify scheduled cron
Automated
Resend Email delivery + tracking
Transactional
CLAUDE CODE
Manages the entire stack via plain English — no UI needed
YOUR CRM IS A FOLDER

CRM lives as a department in your repo

No SaaS login. No vendor dashboard. Your CRM is a folder in your monorepo — right next to marketing, sales, and support.

solostack/
📂 departments/
📁 marketing/ SEO, content, social
📁 sales/ Outreach, LinkedIn
📂 crm/ YOUR CRM
📄 schema/ contacts, deals, events
⚡ webhooks/ form, stripe, resend
📁 support/ Tickets, CSAT
📁 growth/ Analytics, activation
📂 packages/
📁 db/ Neon Postgres migrations
📁 emails/ Resend templates
1

Every department shares one database

Marketing reads lead scores that sales writes. Growth reads events that CRM tracks. No exports, no syncing.

2

Webhooks handle the plumbing

Form submissions, Stripe payments, email events — all flow through Netlify Functions into Neon Postgres automatically.

3

Claude Code is your interface

Instead of logging into HubSpot, you type what you want. Claude reads the schema, writes the query, returns results.

NO MORE CLICKING

Manage your CRM with plain English

Instead of navigating HubSpot's maze of menus, you type what you want. Watch.

claude — solostack/departments/crm
you: | 
Found 23 leads (signed up this week, 0 email opens):

┌──────────────────────┬──────────┬────────────┬──────────┐
│ Name                 │ Company  │ Signed Up  │ Emails   │
├──────────────────────┼──────────┼────────────┼──────────┤
│ Sarah Chen           │ Acme AI  │ Feb 17     │ 0 opens  │
│ Marcus Johnson       │ Bolt.io  │ Feb 18     │ 0 opens  │
│ Priya Patel          │ ScaleUp  │ Feb 19     │ 0 opens  │
│ ... 20 more rows                                        │
└──────────────────────┴──────────┴────────────┴──────────┘

→ Updated lead_score for all 23 contacts.
you: | 
Created nurture sequence "Re-engage Inactive Leads":

  Email 1 (Day 0): "Quick question about your goals"
  Email 2 (Day 2): "3 features you haven't tried yet"
  Email 3 (Day 5): "Case study: How Bolt.io saved $400/mo"
  Email 4 (Day 8): "Your trial is expiring soon"
  Email 5 (Day 12): "Last chance — 20% off if you start today"

→ Sequence saved to DB. Cron scheduled. 23 contacts enrolled.
you: | 
Pipeline by stage:

  Discovery    ███████████░░░░░  12 deals  │  $48,000
  Demo         ████████░░░░░░░░   8 deals  │  $64,000
  Proposal     █████░░░░░░░░░░░   5 deals  │  $75,000
  Negotiation  ███░░░░░░░░░░░░░   3 deals  │  $51,000
  Closed Won   ██░░░░░░░░░░░░░░   2 deals  │  $38,000

  Total pipeline: $276,000  │  Avg cycle: 18 days
THE MATH

Cost comparison

Real numbers. No asterisks.

HubSpot Free HubSpot Pro SoloStack
Monthly cost$0$800$0–20
Contacts1,0002,000Unlimited
SequencesNoYesYes
Lead scoringNoYesYes
AutomationNoYesYes
Custom reportsNoYesYes (SQL)
Data ownershipHubSpotHubSpotYou
Vendor lock-inYesYesNone
Extra contacts$50/1k$50/1k$0
HONEST TAKE

When SoloStack isn't the right fit

We're not for everyone. Here's what you should know before switching.

No drag-and-drop UI

There's no visual dashboard to click through. You interact via Claude Code in your terminal. If you need a GUI, HubSpot is a better fit.

No visual workflow builder

HubSpot lets you build automations with a flowchart. SoloStack automations are described in English and run as scheduled functions. Powerful, but not visual.

Built for small teams

If you have 20+ salespeople who need role-based access and activity tracking, HubSpot's team features make more sense. SoloStack is built for 1–5 person teams.

Comfort with Claude Code

You don't need to write code, but you need to be comfortable typing commands. If opening a terminal sounds scary, this isn't for you yet.

FAQ

Common questions

No. You talk to Claude Code in plain English. Say 'show me all leads from this week' or 'create a 5-email nurture sequence for trial users' — Claude writes and runs the code for you.
Yes. Export your contacts as CSV from HubSpot, then tell Claude Code to import them. It maps the fields to your Neon database automatically.
SoloStack uses Resend, which runs on Amazon SES — the same infrastructure that sends billions of emails daily. You get proper SPF, DKIM, and DMARC setup included.
The CRM itself costs $0 — it's just a Postgres database on Neon's free tier. You'll pay ~$3/mo for Resend if you send over 3,000 emails/month, and Netlify's free tier covers most use cases. HubSpot charges $50-800+/mo for similar functionality.
It's a Postgres database — the most battle-tested database in the world. It scales to millions of contacts. If you need more, Neon's paid tier starts at $19/mo. You'll never hit a 'contact limit' paywall like HubSpot.
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