AI Lead Generation Pipeline

# AI Lead Generation with SoloStack

## Overview

SoloStack replaces your $500/mo lead gen stack (Apollo, ZoomInfo, Lemlist)
with open APIs and Claude Code. Search LinkedIn via Apify, score leads
against your ICP, enrich with email/phone, and push to your CRM — all
from one command in your terminal.

## The Pipeline

    SEARCH (Apify) -> SCORE (ICP) -> ENRICH (email/phone) -> CRM (Neon)
         |               |               |                      |
    LinkedIn profiles   0-100 score   Email discovery      Upsert contact
    by title/keyword    hot/warm/cold  Phone lookup         Log event
                                                            Auto-nurture

## Step 1: Define Your Ideal Customer Profile (ICP)

Create persona configs in packages/icp/personas/:

    // personas/startup-founder/config.json
    {
      "id": "startup-founder",
      "name": "Startup Founder / CEO",
      "tier": 1,
      "search": {
        "titles": ["CEO", "Founder", "Co-Founder"],
        "keywords": ["startup", "SaaS", "B2B"],
        "industries": ["Software", "Technology", "SaaS"],
        "companySizes": ["2-10", "11-50", "51-200"],
        "locations": ["United States", "United Kingdom"]
      },
      "scoring": {
        "titleMatch": 30,
        "industryMatch": 25,
        "sizeMatch": 20,
        "locationMatch": 15,
        "engagementBonus": 10
      }
    }

Scoring weights (0-100 total):
- Title match (CEO, VP, Director): up to 30 points
- Industry match (SaaS, tech): up to 25 points
- Company size match: up to 20 points
- Location match: up to 15 points
- Engagement signals (has email, premium LinkedIn): up to 10 points

Tiers: hot (70+), warm (40-69), cold (<40)

## Step 2: Search LinkedIn with Apify

Apify scrapes LinkedIn without burning your account.
Cost: ~$0.01/profile with email discovery ($1.40 per 100 leads).

    Claude prompt:
    "Search LinkedIn for SaaS founders in the US, limit 100 profiles,
     include email discovery. Use the startup-founder persona."

What happens under the hood:
- Apify actor (harvestapi/linkedin-profile-search) runs the search
- Returns: name, headline, title, company, location, email, experience
- Each profile is auto-scored against your ICP personas
- Results saved to data/apify-search-{timestamp}.json

## Step 3: Enrich Missing Data

For profiles without emails, run fallback enrichment:

    Claude prompt:
    "Enrich the profiles from today's search that are missing emails."

Uses dev_fusion/LinkedIn-Profile-Scraper (~$0.01/profile) for:
- Email discovery
- Phone numbers
- Full work history
- Education details
- Skills list

## Step 4: Push to CRM

Hot and warm leads go directly into your Neon database:

    Claude prompt:
    "Push today's search results to the CRM. Create a lead list called
     'SaaS Founders Feb 2026' with campaign tag 'apify-founders-feb'."

What happens:
- Lead list created in Neon
- Contacts upserted (no duplicates — email is unique key)
- ICP score, persona match, and tier stored in enrichment_data
- import_leads event logged for every contact
- Contacts auto-enrolled in matching nurture sequence

## Step 5: Outreach via Unipile

Unipile provides a unified API for LinkedIn + Instagram DMs.

    Claude prompt:
    "Send connection requests to the top 20 hot leads from today's
     search. Use a personalized message based on their company and role."

Safety limits (daily):
- Connection requests: 20-30
- Direct messages: 50-100
- Profile views: 100-150
- Searches: ~300

Scripts enforce these limits with built-in delays (30s between actions).

## Full Pipeline Command

    # One command does everything:
    npx tsx departments/sales/scripts/apify-pipeline.ts run \
      --persona startup-founder \
      --limit 100 \
      --list-name "SaaS Founders Feb 2026" \
      --campaign "apify-founders-feb"

## Cost Comparison

    Apollo.io:  $99/mo  (limited credits)
    ZoomInfo:   $250/mo (annual contract)
    Lemlist:    $59/mo  (email sequences)
    Clearbit:   $99/mo  (enrichment)
    Total:      $507/mo

    SoloStack:  ~$3/100 leads (Apify) + $49/mo (Unipile)
    Monthly:    ~$55/mo for 500 leads
    Savings:    $452/mo = $5,424/year

## Getting Started

1. Define your first ICP persona in packages/icp/personas/
2. Get an Apify API key ($5 free credits on signup)
3. Run your first search: npx tsx apify-pipeline.ts search --persona startup-founder -n 25
4. Review results and adjust scoring weights
5. Push hot leads to CRM
6. Set up Unipile for outreach ($49/mo starter plan)