Field notes on running a business with AI.
Thinkpieces, playbooks, and the occasional argument. From the SoloStack team.
- Manifesto
The Repo Is The Company
What if every part of your business — every customer, every email, every dollar — lived in one folder on your computer that AI could read and run? Here's why that's already better than the 20-tab SaaS setup most businesses are stuck with.
Read → - Manifesto
The SaaS Stack Compression Phenomenon
Every tool you pay $50/month for — email marketing, scheduling, design, CRM — is being replaced by a short instruction file you can run on your own laptop with AI. Here's why the SaaS subscription era is ending, and what comes next.
Read → - Playbook
7 Claude Skills That Replaced Our Marketing Team
The exact skill files we use to run content, social, SEO, carousels, and nurture sequences without hiring marketers. Ready-to-fork prompts inside.
Read → - 30-Day Playbook · #1
Starting A Business Used To Take Me 12 Months. Now It Takes A Weekend.
Five businesses. $625K. Six years of running the same playbook. AI just collapsed the build timeline from twelve months into a weekend.
Read → - Personal OS
Paralysis Isn't Incompetence. You're Just Missing Systems.
I run multiple businesses on the side of a 9-to-5, with ADHD. The only way that works is the personal operating system I've vibe-coded around myself — six small tools, each built in a weekend, that take the load off the part of my brain that was trying to track everything at once. Same approach as SoloStack, pointed inward.
Read → - 30-Day Playbook · #2
Setting Up Your AI Coding Environment As A Non-Developer
Cursor, Claude Code, one folder per business — the minimum-viable setup for describing what you want in plain English and letting the AI write the code. No prior dev experience required.
Read → - 30-Day Playbook · #3
The Validation Loop: Find A Real Problem And Pre-Sell It Before Writing Code
The 7-to-14-day process for proving a business idea is real before you write any product code. Pick a problem people already pay to solve, talk to ten, pre-sell the smallest version, and collect signal that doesn't lie.
Read → - 30-Day Playbook · #4
The $13/mo Stack That Replaces $542/mo Of SaaS
How the $542/mo SaaS stack collapses to $13/mo when you move CRM, proposals, scheduling, email sequences, and the website into one folder. The honest math, the trade-offs, and what's actually realistic without coding.
Read → - 30-Day Playbook · #5
How To Get Customers Finding You — Without Paying For Ads
Five engines for attracting buyers when you don't have an ad budget: pages that rank in Google, answers cited in Google's AI summaries, short videos for Instagram and TikTok, a system that tells you what to make next, and cold outreach with a price competitors can't match.
Read → - 30-Day Playbook · #6
The Complete 30-Day Playbook
Day-by-day: customer research, pre-sell, build the smallest version, stand up the stack, ship. The full first-month operating plan from cold start to first paying customer.
Read → - 30-Day Playbook · #7
The Security Mistakes Every Vibe Coder Makes (And The 30-Second Fix)
Three places your API keys can leak — your laptop, your code, your GitHub push — and what scraper bots actually do with them within minutes of a commit. The .env discipline, the 30-second audit, and the four rules that keep you out of horror-story territory.
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